Turn your customers

into fans

Built on leading edge Microsoft gaming technology Playfab, we’re bringing successful game logic to industries everywhere.

Level up engagement and
enhance fan experience

Powered by gaming mechanics and ideology for proven loyalty, revenue, and fun.

Progression

Elevate engagement with achievement-based, dynamically evolving journeys.

Interactivity

Give your audience agency to control their
experience
and encourage engagement.

Community

Empower your audience to compete and collaborate for deepened connections and a sense of belong.

Employing game-like elements, such as points, badges, challenges, and rewards, to transform passive audiences into active participants. These motivators captivate and encourage users to become more involved, interactive, and committed to your brand.

Loyalty’s the
name of the game

LiveOps has transformed the gaming industry

Built on PlayFab, the biggest LiveOps back-end platform in the world, we give businesses the ability to analyze and respond to user preferences in real-time.

Use gamification
to capture invaluable data

Access zero-party data through polls, trivia, surveys, and many more engagement tools.

Know Your Audience

Highly segment your
audience based on their preferences.

Unlock Monetization

Send timely and personalized offers for heightened spending 
and microtransacting

Increase Conversion

Mastering game logic for unbound innovation

With a rich gaming legacy spanning over 20 years, Alice & Smith leads with a unique advantage —the ability to seamlessly translate dynamic game mechanics into revolutionary solutions across diverse industries. Our journey from gaming to innovation bridges the worlds of play and progress, shaping unmatched experiences and redefining how engagement unfolds.

XR Server: Seamless integration, instant activation

Our zero code technology makes it easy with user-friendly, drag-and-drop tech.

Unlock real-time behavioural data to form deeper segments.

Test content in real-time to increase engagement and profitability.

Use gamification tools to maximize engagement, retention, and monetization.

Easy-to-use engagement tools

XR Server is an API-based gamification engine that can be plugged into any platform or project to add real-time engagement.